How does JD stand out in China's e-commerce market?

With the rapid development of e-commerce in China, JD has encountered different rivals. How does use its differentiated competition strategy to reduce costs, increase revenue and profits? Based on research expansion previous literature, based database published by Internet March 2018, this paper gives strategic suggestions JD, hoping make it stand out among competitors. It is found that should focus improving logistics efficiency, commodity quality, bundle discount, so as sales volume. In addition, big data can be used collect discount,direct gift item ;marital status; attribute1,type, predictions, which more reasonably allocate storage various types cargo local cabins; Finally, appropriately quantity self-operated products observe whether volume will change, then take corresponding measures improve it.